Thryv's partner menu has three working doors — and this proposal draws on all three. From the referral lane: qualified SMB pipeline instead of commission clicks. From the developer lane: product investment and integrations. From the reseller world: agency access. The economics are modeled on a program your competitor has already validated — HubSpot for Startups — so nothing here asks Thryv to invent from scratch.
Recurring commission for sending small businesses to Thryv or Keap. Built for volume.
Agencies and consultants packaging Thryv into their own client services.
Integrations, plug-ins, and API connections into the Thryv + Keap marketplace.
One partner operating across all three lanes: ICP-aligned pipeline, product investment and integrations, agency networks, and co-built demand generation — structured for repeatable growth, not one-off referrals.
HubSpot for Startups gives eligible early-stage companies a stepped discount ladder, with eligibility verified through 4,000+ approved partner organizations — accelerators, VCs, and startup programs. She & HER qualifies through exactly that mechanism. This proposal asks Thryv to pilot the same structure, with She & HER as cohort one and as a founding ecosystem partner.
HubSpot for Startups discount ladder for pre-seed through Series A companies (publicly published terms). Proposed as the parity structure for Thryv + Keap.
“Whenever a company partners with me, we do true partnerships — I help in every way I can, and I bring my pipeline with me.”
She & HER is a community-based dating app for the sapphic community — women who love women — built on a simple thesis: teach people how to date before you match them. We launch at NYC Pride on June 28, 2026, with national press coverage tied to the moment.
Desirée Mayon is a data scientist with 15+ years in ML across Google, Microsoft/Xbox, Etsy, and Nordstrom. The platform is engineered in-house — which is why our technology partnerships run deeper than discounts.
Active partner in NVIDIA Inception, AWS Activate, and Google for Startups Cloud — the same class of startup programs HubSpot uses to verify eligibility for its 90% tier.
A ~10-person team with an external brand and marketing studio. We are exactly the customer Thryv was built for: big reach, lean headcount, tools doing the work of departments.
She & HER plays both sides of the program: cohort one — the startup on program terms — and founding ecosystem partner — the organization that routes qualified small businesses into Thryv's funnel. Toggle to see each direction.
This is a strategic partnership: ongoing, repeatable growth built on pipeline, product investment, and co-built demand generation. It is not an influencer or affiliate-content arrangement — no sponsored posts, no promotion to a consumer audience, no payment for reach. She & HER routes companies — vetted small businesses and funded startups — into Thryv's funnel, ships value into Thryv's product ecosystem, and runs its own launch on the stack as proof. Measured in qualified referrals, closed accounts, and retention.
Six criteria define a strategic partner worth the name. Here's how She & HER answers each one.
Every source below is quantified, SMB-focused, and mapped to the Thryv product it's most likely to purchase. Tap each to expand.
Market, Sell, Grow is Thryv's own model — it's on your homepage. Thryv is the Market engine. Keap is the Sell engine. She & HER is the Grow engine: the partner that drives visibility, market reach, and referrals back into the top of the funnel. That's the marketing engine we provide — and the loop closes in segments Thryv has no footprint in today.
National press at launch (New York Times), a confirmed NYC Pride float and activation, WNBA-season adjacency, and primary speaker slots all year — awareness in rooms Thryv can't buy into at SMB acquisition costs, with Thryv + Keap named as the stack.
Access to segments where Thryv has no footprint today: AfroTech's 40,000+ founders and operators, Lesbians Who Tech's 110,000-member community, The AI Conference's 5,500+ builders, a five-metro partner network of LGBTQ+-owned small businesses — and the FAANG alumni founder circles Desirée still moves in from 15+ years at Google, Microsoft/Xbox, Etsy, and Nordstrom.
The loop-closer: named SMB introductions from the partner network plus structured referral capture at every event — qualified companies routed back into Thryv's Market stage, where Marketing Center and Keap take over. Grow feeds Market; the flywheel spins.
Desirée × Tiana. Pipeline-for-platform structure surfaced; HubSpot benchmark shared.
Tiana briefs her director and returns with an update Monday. This document is built to travel with that briefing.
Pressure-test the pilot structure; deep-dive demo tailored to social media management and launch workflows.
Program-parity terms agreed on the HubSpot ladder. Sooner is better — right is best.
She & HER launches with national press. If terms are in place, Thryv is in the stack and in the story from day one.
Partner-network introductions begin; co-announcement produced by She & HER's brand studio lands in this window. London Pride keeps the campaign in market.
Full-funnel Thryv + Keap case study published; event-sourced referrals from a 40,000-person room; pilot review for cohort two.